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Business ventures in the modern society are facing intense competition during maximization of both market share and profit margins. Presence of diverse customer preferences in the society hugely contributes to segmentation of the market and deploying appropriate strategic plan to targeted group. Competition is termed beneficial to both customer and corporation. Customers have variety of products to choose from and business venture enhance efficiency to over come competition. Based on the case study on Lowe’s vs. Home Deport the level of competition between the two firms is remarkably high. Though both organizations have established a unique image regarding operations, market rivalry is relatively high. Notably, both Lowe’s and Home Depot are in the same industry and targeted the same market hence rivalry is inevitable. In aIDition, the industry is characterized with limited market segments culminating to stiff competition between the two players in the industry.

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