Marriott’s Innovation Lab (discussion)

I’m working on a Management question and need guidance to help me study.

Its a small discussion

Read the article:

https://lodgingmagazine.com/crowdsourcing-is-changing-hotel-design-and-marketing/ (Links to an external site.)

Watch the video about Marriott International’s Innovation Lab:

http://edition.cnn.com/video/data/2.0/video/business/2014/05/14/spc-business-traveller-marriott-hotel-lab.cnn.html (Links to an external site.)

How effective is Marriott’s use of crowdsourcing for new product development?