marketing critiquing

Article one: Summary

The article, patterns of communication among marketing, engineering and manufacturing is geared towards evaluating aspects in of marketing science in relation to management of an organization. The article calls for comprehensive integration of the core pillars of a company towards enhancing the level of productivity as well as boosting the sale. The article acknowledges marketing is an integral section of company and contributes to large part development as well as establishing mutual relation between a business entity and its consumers in respective industries. In relation to scientific aspects of corporate that plays significant role towards enhancing organizational cohesion among the involved sections, upholding communication is crucial for development of the entire institutions as well as products.

The article revels that establishing marketing strategies based on the communications between the involved stakeholders poses to be of paramount importance to a firm. The communications channels advocated by the article in order to foster development of the entire institutions as well as respective products can be approached from two different perspectives (Hauser, & Griffin, 362). The modern Quality Function Deployment (QFD) associated with Japanese organization and the traditional phase-review associated various American companies. The two mode of communication are discussed in great depth in relation to enhancement of the marketing aspect of corporation and eventually to advancement of the entire institutions. According to the article the communication within the company ensures that information regarding the product development in the market is accurate and reflects the demands of customer (Hauser, & Griffin, 368). Therefore the article aims at highlighting the impotence of organizational communication as well as comprehension of technological advancement, challenges in relation to marketing and coping with competition changes. According to the article product development as well as meeting the ever changing customer preferences in the current competitive world no only restructure company reputation in the market sector but also promotes production of products on the basis of demands