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Impact and importance of demographics on consumer behavior
Resources: University Library
Write a 1,050- to 1,400-word paper (I would suggest selecting a product/service and applying the concepts below. You may use more than one product/service in your examples) in which you aIDress marketers use of the following in their attempts to influence consumer behavior:
Impact and importance of demographics on consumer behavior
– Gender
– Occupation
– Income/social class
– Education level
– Family structure
Psychographic analysis/lifestyle
– Values and Lifestyle System (VALS)
– Geo lifestyle analysis (geo-demographic)
– Global scan
– Personality
– Self-concept and marketing
Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece.
Format your summary consistent with APA guidelines.
Please attach the Certificate of Originality with each assignment.
THIS TUTORIAL HAS 1,363 WORDS WITH 7 REFERENCES IN CORRECT APA FORMAT – GRADED 11/11 – A+++ WORK!!!
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