Hawaiian Punch-case study

Topic: Hawaiian Punch-case study

1. Describe the marketing channels that Hawaiian Punch goes through

The marketing channels that are evident in distribution of Hawaiian Punch products are retail distribution and direct distribution channel. Retail distribution channel works in the following way; the fruit juices are distributed through a number of outlets which include supermarkets, convenience stores, discounters, Independent food retailers, vending machines and others. The other is the Direct Distribution Channel; this is through the Direct-Store Delivery (DSD). The DSD sales, manufacturing and distribution channels like the Cadbury Schweppes Americas Beverages produces and sells concentrate of Hawaiian Punch to authorized bottlers in restricted regions. The bottlers aIDs value to the concentrates by aIDing sweeteners as well as water, repackages it in cans or bottles and distributes it to retailers. The bottlers may also distribute through the vending machines to hotels and restaurants.

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