BlueFly E-Business systems

Topic: BlueFly E-Business systems

Bluefly Company Website

Bluefly is an online corporation that deals with the retailing of apparel. The firm has it’s headquarter in New York.  Bluefly is generally engaged with the retailing of apparels for ladies and gentlemen, designer cloths, accessories and home ware products. There are a number of brands that the firm offers at discounted prices. Some of the common brands that are offered include Vera Wang, A.B. S, Sweet Pea, Nicole Miller, Yala Aflao, Hickey Freeman, Cole Haan, vice and many more by the use of the internet. This form of practice is termed to as e-commerce (BoIDy, Boonstra & Kennedy, 2007). E-commerce is currently receiving a lot of attention form both executives, entrepreneurs, observers of the industry and investors. The rate of technology development has led to new and innovative novel ways of carrying out business activities which have in return led to turmoil in the business world. A number of organizations are today integrating technology as a way of redesigning their operating processes so as to strengthen and empower their competitive advantage. Bluffly is aware of the risks it is involved in since the success of its endeavors will mean a number of imitations will arise which in return increase the numbers of entries. The imitations will in turn lead to the firm receiving a lot of competition. Some of the core competitors of Bluefly that are also using the same technology to carryout their activities have been mentioned in this paper (Schneider, 2008).

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