Auto industry

Auto industry is mainly focused on motor industries, being one of the leading industries worldwide. Transportation is basic in human life therefore; motor vehicles are always on demand. Automotive industry has a wide range of production types which include; spare parts, trucks, accessories, minivans, vans, compacts, SUV’s, sports, sedan and luxuries vehicles. Our market is flooded with over 30 manufacturing companies that deal with automotives. Most of the companies have merged having a part ownership of one another. The largest automotive companies globally are GMC and Ford, made out of merging of ten automotive companies each.

Sales of the cars are pillared through a chain, whereby the companies distribute to dealers then the dealers’ supplies the consumers. The advanced current technology of electronic commerce helps in marketing of these cars to the consumers. In fact a study taken in 1998 on internet sale showed that 80 billion sales were successfully made through E-commerce later in the year 2003 sales increased to 726 billion(Andrew, 554). Out of the study it is evident that internet is a convenient way to purchase vehicles, being less tedious as compared to the manual way of interacting with sales men. The internet drastically decreases, advertising, personal and incremental marketing cost per sale. Currently an average new car costs around 10,000 dollars while the highest ranges around 100,000 dollars. Cars come in different prices depending on variety of options such as airbags, emission controls and their general safety standards.

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