Accounting Theory

Accounting Theory

(a) Trend

1. How many years’ comparative information is provided by Shoppers?

In this financial report Shopper has provided three years (2007, 2008, and 2009) comparative information to make its case to potential reader of its financial report.

2. What’s the trend do you observe on the key financial parameters (e.g. sales, sales growth, net earnings, total assets, and net assets)?

The fact that sales have registered an increase of $563 million or a 6 percent increase from year 2008 which is a significant increase from the previous year (2007 to 2008) figure shows that the company is in an upward trend as far as it performance is concerned.

3. Simply based on the financial performance, would your recommendation to potential investors of Shoppers “buy”, “sell”, or “hold”? Why?

Based on the performance indicators of Shopper it is no doubt that it is a company that is performing well which therefore mean that investing in it is a positive move.

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